In today's episode, we have a conversation with Sandy Wax - a former Discovery, Disney, and Sprout executive. Sandy is delightfully curious, and that curiosity really paved the way for so many things - from her interest in research, to how that ties into content development and marketing and branding - and what led to her becoming CEO of Sprout for over over 10 years.
Branding is something we don't talk enough about, so I loved diving into this with Sandy - and she's had 3 different and major experiences with brand building in our industry that I think we all can learn from.
I hope you enjoy this one!
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Host & Producer: Michael Wakelam
Executive Producer: Eric M. Miller
Music by: Rich Dickerson
Audio Engineering: Mike Rocha
Edited by: Jonathan Wakelam
The Creators Society is a professional society for all disciplines of the animation industry. Our mission is to bring the animation community together to build strong relationships, provide education, and form a better understanding of the different roles we all play in creating animated stories. We celebrate and promote the love of animation, and all the talented Creators who breathe life and imagination into their work.
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